Social Media Optimization (SMO) refers to the strategies and tactics used to maximize the visibility and reach of a brand's or organization's content on social media platforms. This includes creating shareable and engaging content, utilizing keywords and hashtags, building relationships with influencers, and leveraging advertising opportunities. The goal of SMO is to increase brand awareness, drive traffic to a website, and improve overall engagement with target audiences. By optimizing social media presence, businesses can reach new customers and build stronger relationships with existing ones.
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